Online marketing has many parts. If you want your brand to do well, you can't just throw a few Google PPC ads around each other and call it a day. Keyword research is the most important thing because it tells you if your ads reach the right people and if your target audience can find your website when they look for your products.
What's keyword research?
Keyword research is looking into and improving a list of keywords for digital marketing.
Think of researching keywords as a three-step process:
First, you come up with research keywords.
Next, you look up specific keywords to see how important and useful they are.
Lastly, you start a marketing plan that uses these keywords.
Keyword research is the first big step in making content when it is done right.
How to Find Keywords
As you can see, you can't just skip keyword research. Instead, it would help if you thought of targeted keywords as necessary and possibly helpful. But it's not enough to know why keyword research is helpful. Seeing these benefits for yourself is a different thing. Look at the tips below to ensure that your keyword research will help your business stay alive and grow in the modern market.
Create a list of topics.
First, you must come up with ideas for what to write about. These topics should, of course, be related to your business or business niche. Say you own a carpentry business and want to get people to visit your store. That implies you should do research on carpentry-related topics like:
Carpentry lessons
How different kinds of wood are different
When to set things myself and when to call a pro (like you)
Likewise
It would help if you tried to develop between five and ten "topic buckets" based on what you think will help your business the most. Putting yourself in your audience's shoes can help you develop topic buckets. By answering these questions, you can learn a lot about what your potential customers are thinking and come up with discussion buckets quickly.
Find keywords for these topics.
Once you have a set of topics, you must find keywords to fill each bucket. You can also think of ideas at this step. Let's look at a new example: a blogger who wants to get more people to visit their site to make more money from ads or affiliate marketing. Think about what keywords would be best for this type of business owner.
Such a bucket may include the keywords:
How to start your blog
How to fix a blog layout suggestions
Ideas for blog topics
The best blog topics
All of these are long-tail or middle-tail keywords. It helps to start with long-tail keywords because short-tail keywords can often be made from the long-tail ones. It would help if you used keyword research tools once you have a list of keywords for your topic buckets.
There are a lot of different tools, some of which cost money and some of which are free.
We'll talk about the best tools for keyword research later in this guide. No matter what tool you use, they all work the same way.
When you put key phrases into the tools, they give you:
How often people search for these words is called their "search volume."
Related search terms (to assist you in filling out your topic buckets even more)
Resonance measures how well a key phrase fits a brand, product, or topic.
Find Similar Keywords
Let's talk more about the related keywords that keyword research tools give you after you put in your first set of search terms. Keywords that are related are very important. As was said above, they help you fill up your topic buckets. But they assist you in learning more about what people are looking for when they search.
Think back to the blog owner who wants more people to visit their website. They have a meeting to come up with "blog theme ideas." Using their keyword research tool, they find that "blog theme ideas" is often related to:
Free blog themes
Themes for photo blogs
The best-paid blog designs
These terms give more information about the people they want to reach. From the above keyword searches, the business owner can tell that their ideal customer is:
is interested in paid blog themes vs. free blog themes
demands to learn which themes are better for showing photos and which are best for showing longer posts.
This is a lot of very important information. With this information, our blog owner might decide to produce a lot of posts that meet these needs.
Define each search's search intent.
Good keyword research, on the other hand, goes beyond the basics. Depending on the keyword research tool you use, you may be able to find out what people are looking for when they search for each main and related keyword. The searcher's goal is always presumed, but it's usually right. When someone searches for "shoes for sale," it's pretty clear they want to buy new shoes.
Look at your competitors.
Many good keyword research tools show how competitive each keyword is. First, keywords with a lot of competition cost more to use in ads. For instance, with standard pay-per-click (PPC) ads on Google, you only have to pay if a user clicks on one of your ads. But there is a bidding system for these ads. It will assist if you bid against other people before your ad appears for certain keywords.
The more famous a keyword is, the better the starting bid and the bids that come after it. Also, competitive keywords may work for more than one search intent, audience, etc. Even though competitive keywords have their place, there are times when less marketable keywords might be better. They cost less, are easier to use for your Google Adwords and blogs, and are usually more relevant to each user.
Use the results to build your keyword strategy.
Based on what you learn from your keyword research, you should come up with a keyword strategy. Decide:
What keywords to focus on more than anything else? For instance, these keywords should be used in the titles of their content and all over the copy.
How can I use secondary keywords to improve SEO?
What semantic keywords should you use to further target your content to specific users/members of your target audience?
Make content that includes those keywords.
Once you have a strategy, it's time to make content using the keywords you found in your research. Keywords can be used in a lot of digital advertising content, such as:
Blog posts
Online tutorials
Product descriptions
Website copy YouTube ad or youtube clip descriptions
even more
Smart keyword use makes your brand more competitive inside its niche, and it's just as important when you're starting as when you already have a loyal following.
Conclusion
Keyword research is the best way to determine what people are looking for when they search online and ensure your business is set up to get target traffic over time. Good keyword research can help your brand stand out from the crowd, which is especially important if your business is in a niche that is already full.