Whether a small business person, a professional blogger, or a marketing expert, blogging takes a lot of time. If time is money, you have probably spent a lot of money writing content. Over time, those comments you worked hard on could become irrelevant or old, which could mean fewer readers and lost money.
A simple method to solve this issue is to keep your blog up-to-date. Reviewing old posts and updating them with new, relevant content is a great way to build your authority and credibility in your market segment. In the meantime, you can make changes that increase the value of your content and help search engines rank it higher.
In this post, we'll explain why it can be helpful to update old blog posts. Then we'll show you how to update your content and get more people to visit your site. Let's get to work!
Why you might want to update old blog posts
There are many ways that old information can hurt a website. For example, broken links and statistical data that have changed since your site was published can hurt the credibility and SEO of your site. Delante says that the sites that do best in Google's Results Pages for Search Engines (SERPs) are not the ones with the oldest content but the ones with the most authority.
If your site has a strong brand image and does well in search engines, you might want to update your old posts. You can use the copy you now have to get more organic traffic by reusing it. This way, you aren't making something from scratch; you're just improving it.
How to give your old blog a complete revamp (In 5 Steps)
There is something to be said for keeping good content around, even if it's old. But you need to get rid of old information so that your posts are reliable and set up to get organic traffic. This doesn't mean you have to rewrite every post you've ever written.
Instead, it means going through old posts to see what information still works and what doesn't, optimizing for search engine optimization (SEO), and adding new and relevant content. So, here are 5 steps you can take to start updating your posts.
Step 1: Look over your existing content.
First, you should think about what your website's main goals are. You could, for instance, focus on giving information or selling a product or service. Keeping this in mind, you can quickly review your posts to see if they help you reach your goals.
Take some notes to decide what you require to keep and what you should eliminate or change because it doesn't help you reach your goal. You can also split your list in half. First, posts will have nothing to do with your brand's current priorities and can be taken down. Then you'll be left with subject matter that isn't perfect but can be fixed and improved in the next steps.
Step 2: Make sure all of your information is correct.
Next, you'll want to ensure that the posts left are correct. Anything written a few years ago might not be true anymore, so check the facts about older content. It's essential to double-check data and statistics and back them up with current, high-quality sources. Don't forget to look at other numbers, like pricing information.
This is the right time to look for broken links and fix them if you find any. If more than a quarter of the data in a post is wrong or the post's topic is no longer important, you might want to delete it. You can prevent this trouble in the future if you focus more on content that will always be useful.
Step 3: Make your posts SEO-friendly.
You might have started your website before you realized much about SEO. Even if you knew much about search engines, the best SEO practices would likely change since you started writing your first posts. So, it's a good idea to do an SEO audit and spend some time making your older content more SEO-friendly.
This can be made secure that each post is centered around a sequencing keyword and that your images are optimized with alt text and structured data. These are only a few examples; SEO is a very large field. Before you launch, you should learn how to update your blog for SEO.
Step 4: Make your posts longer and more useful.
HubSpot says that between 2,100 and 2,400 words are the best length for SEO. The length of your publications will depend in part on your niche and the people you want to reach. But most research shows that longer posts do well because they have more to offer.
If you have a post history that is short but still relevant, you might want to add new information and facts that weren't available when you wrote them. If you have a comment thread, you might like to check it to see what questions readers still have and then answer those questions in the content itself.
You can also use the Skyscraper method, which involves looking at good content on sites other than your own and figuring out how to make larger and better versions. This is a great way to make new posts and add more value to the ones you already have.
Step 5: Republish your new content
If you change a post in every way, you can put it back up as a new piece of content. When you make small changes to an article in WordPress, you can change the date it was published to show that it has been changed. This way, you can show your readers what posts had changed significantly when they were first authored.
You'll also get people's attention on your newly updated work and move it to the top of the line so readers will see it. If you didn't change much in an article, you could update it. If you've done SEO optimization, don't forget to check your posts' analytics to see what's starting to work and what needs to be fixed.
Conclusion
Writing a good essay brings time, but your hard work doesn't have to be wasted. By updating your old posts, you can reuse content you've already put time into making and improve your site's SEO.
Here are 5 things we consider you should perform:
Think about the goals of your website and look over your posts to see what you want to keep and what you can get rid of.
Check older articles to ensure they are correct, and update or eliminate any information that is no longer true or useful.
Use keywords and a link shortener to make your posts SEO-friendly.
Adding new information and content can make your posts longer and more useful.
Publish any content you've changed to get more people to view it.